Timing: Monday - Friday 10:00am to 6:00pm

Using Product Photos for Improving Conversion of Your ECommerce Website

Have you gone through the more successful eCommerce websites on the marke

Using Product Photos for Improving Conversion of Your ECommerce Website

Have you gone through the more successful eCommerce websites on the market? They might sport the most basic designs but their product photos leave no room for doubt that they mean business. If you want to get an eCommerce website designed, it is important that you focus your attention on the pictures of the products and services that are available on your site.

It can be said without any doubts whatsoever, that your ability to place high resolution product photos will lead to better conversion and your inability to do so, will lead to higher bounce rates.

Importance of Product Photos

 

Would you believe it, there are certain eCommerce websites that do not have product pictures. They just have the name of the product and its description on the product page and nothing else. Suffice to say that such websites do not work. The fact of the matter is that on a website, it is a photo that gives potential customers an idea of what the product looks like and it’s various features. They can either trigger a positive reaction or a negative reaction on the part of the shoppers. This is why they are so important.

No compromises on Clarity

Just using product photos is not going to help reap rich dividends. What is of more importance is whether these product images have a high degree of clarity or not. Say you are selling ear rings, but you have used minuscule sized product images. Do you think this going to work to your advantage? No it isn’t because these images aren’t going to give prospective shoppers a clear idea about the design and visual appeal of the product. Even if the design of these earrings is highly intricate and beautiful, shoppers aren’t going to be able to notice the beauty of this design. This can result in you failure to sell even a good product. This is why the product photos must have a high degree of clarity.

 

Must Exude Positivity

The photo of the product must be such that one look at it and prospective shoppers are assured of its credibility. It must look visually appealing to the core and tell shoppers that if they are not buying the products they are actually missing out on something really big. This means that the product images must be able to emanate a positive feeling. This can translate into a higher rate of conversions.

 

This is just a small overview of the product photos and how they must be used on your site. There is no doubt that great product photos make or break a website and a reputed web design company understands this fact..

Like(0) un-like(0)

Leave a Reply